Luxury safaris and private adventures


Borana, Kenya


The greatest wildlife spectacle on earth

Africa is the world’s premier wildlife watching destination. From coming face to face with a troop of gorillas in the jungle and feeling a million wildebeest hooves thunder across the Serengeti on their migration, to following big cats on the prowl through the bush and breathtaking encounters elephants on foot, there is nowhere like it.

And Africa is about so much more than safari. There are vibrant cities to explore with unique creative, culinary and cultural scenes. Mountains to hike and great waterfalls to marvel at. Beautiful stretches of coastline and idyllic islands where you can’t help but relax into the slower pace of life. And the real reason we love Africa – it’s people.

We work with a selection of the best luxury lodges and camps who are as committed to local communities and culture as they are to conservation, meaning our tailor-made safaris to Africa maximize the positive impact of your trip.

Elevating different perspectives

Our stories

Why the travel industry needs greater transparency

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How to choose a responsible tour operator

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What makes us different

Why Us

Purple Horizon Travel is a forward-thinking travel company headquartered in London born out of a passion to do things differently.

In Swahili, a Bantu language spoken by millions in Eastern, Central and Southern Africa, the name Niara means “with utmost purpose” and our team are united by a passion for exploration and a belief that the right kind of travel can make the world a better place.

Our Travel Researchers are here to create incredible trips with a positive impact for you.

  • Unforgettable experiences

    Creating your trip is entirely collaborative and our Travel Researchers are here for every step.

  • Positive impact

    Curated sustainable experiences and accommodation that maximize the benefits to local people and place.

  • Fairness and transparency

    An open, competitive pricing structure that ensures more money goes to where it’s needed in the destination.

  • The world is at your feet

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